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Humor nas propagandas televisivas: um olhar qualitativo sobre as percepções dos consumidores
(Universidade do Vale do Rio dos Sinos, 2010-07-27)
Advertising plays an important role for society, economy and business market. Its value in marketing is crucial, as the leading tool for public exposure, can change behavior and attitudes, charming and persuading them with ...
Faces da visibilidade: a tensão entre a publicidade e a privacidade
(Universidade do Vale do Rio dos Sinos, 2010-08-17)
This study proposes to examine the tension between publicity and privacy, seeking constitutionally adequate to establish criteria that advertising acts as a promoter of public administration transparent, especially without ...