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A Constituição polifônica do sentido na publicidade institucional:uma abordagem enunciativo-discursiva
(Universidade do Vale do Rio do Sinos, 2002-12-01)
This study intends to identify which images of the Institution and of the addressee can be noticiable from the slogans of three advertising campaings of Universidade do Vale do Rio dos Sinos, located at the Metropolitan ...