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Um banco pode ser cool? Um estudo sobre o coolness nas marcas da indústria bancária brasileira
(Universidade do Vale do Rio dos Sinos, 2021-05-27)
This work is an analysis of the use of the coolness construct as a brand rejuvenation strategy in the brazilian banking industry. The objective of this work is to understand how cool attributes are perceived by young people ...
Governança da inovação e a criação de valor as melhores práticas para maximizar a competitividade das empresas brasileiras
(Universidade do Vale do Rio dos Sinos, 2021-05-24)
Academic literature has increasingly highlighted the positive correlation between corporate governance and fostering innovation, consequently leveraging value creation and organizational competitiveness. On the other hand, ...
Integração entre cooperativas de crédito singulares e cooperativa central: uma proposta de framework
(Universidade do Vale do Rio dos Sinos, 2021-05-19)
Over the last few years, there has been a tendency to change legislation in the aim of guiding the independent cooperatives, i.e. cooperatives that are not associated to a union, central office or system, to integrate a ...
Evolution of an estuarine valley to barrier-lagoon system promoted by tidal prism change during a transgressive event (Lower Permian, Paraná Basin)
(Universidade do Vale do Rio dos Sinos, 2020-11-27)
In modern marine marginal environments, the coastal morphology directly influences the tidal and wave processes. In this paper we present an example of an ancient coastal zone where the change in coastal morphology controlled ...
Cooperação para inovar: uma análise qualitativa da interação entre cooperativas de crédito e startups
(Universidade do Vale do Rio dos Sinos, 2021-05-24)
Innovation is a recurring theme in academic research and in the business world, having been related to the development of new services, business models and management practices. Consequently, companies have sought to expand ...
Antecedentes da lealdade e moderação intergeracional de clientes: um estudo com um provedor de serviços bancários no Brasil
(Universidade do Vale do Rio dos Sinos, 2021-05-31)
Maintaining customer loyalty is a complex challenge, especially considering customers with diverse experiences, motivations and expectations in a traditional sector such as banking. In a context of new entrants in this ...
A concepção de pessoa na teoria da justiça de Martha C. Nussbaum
(Universidade do Vale do Rio dos Sinos, 2021-06-21)
This dissertation aims to provide a description of the conception of person found in Martha C. Nussbaum's theory of justice, as well as to determine whether the moral realism present in this theory can be compatible with ...
Políticas de inclusão escolar: uma análise da atuação do Ministério Público nas escolas privadas de ensino regular de Porto Alegre, RS
(Universidade do Vale do Rio dos Sinos, 2021-05-31)
Inclusive education is the theme of this thesis that aims to analyze the effects of the action taken by the Public Prosecutor’s Office of the State of Rio Grande do Sul (MPRS), through the Regional Education Prosecutor’s ...
Julgamento e tomada de decisão (JDM) de profissionais da contabilidade na incorporação, depreciação e baixa de ativo imobilizado em entidades do setor público
(Universidade do Vale do Rio dos Sinos, 2021-04-15)
This research aimed to analyze how aspects of the individual, task and institutional pressures influence the judgment and decision-making (JDM) of accounting professionals in the incorporation, depreciation and write-off ...
Estratégias de construções jornalísticas Lava Jato e Vaza Jato
(Universidade do Vale do Rio dos Sinos, 2021-06-15)
This paper conducts an investigation on the production of meanings, observed through the comparison between the strategies of the communicational actions of Lava Jato's and Vaza Jato's operations in a mediatized environment. ...