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A necessidade de uma gestão de risco ambiental pelo direito: uma análise econômica da gestão jurídica do risco ambiental
(Universidade do Vale do Rio dos Sinos, 2021-09-18)
This dissertation aims to discuss environmental risk management and its implications for Brazilian law. To this end, the idea of risk and how it is linked to business activity is studied. Environmental risk management in ...
Modelo de classificação automática de sinais fisiológicos para identificação de estresse
(Universidade do Vale do Rio dos Sinos, 2021-04-09)
Stress has become a relevant disease in today's society, due to a number of factors linked to the context of contemporary life. This imbalance impacts both the personal and professional spheres of individuals because it ...
O desenvolvimento de capacidades adaptativas de marketing para atuação no contexto de transformação digital: o caso de um banco de varejo brasileiro
(Universidade do Vale do Rio dos Sinos, 2021-05-14)
In a digital transformation scenario, more and more the enterprises will have to adapt faster in the path of meeting the new demands of the market that emerge both from the new customer profile and new competitors entering ...
Blockchain e suas contribuições para open banking: uma análise de como essa tecnologia pode contribuir para open banking em uma instituição financeira
(Universidade do Vale do Rio dos Sinos, 2021-05-28)
This study seeks to analyze, under a critical-reflective approach, the impact of the Blockchain on the financial system in a context of Open Banking, based on the understanding of the concept of this technology and its ...
Um banco pode ser cool? Um estudo sobre o coolness nas marcas da indústria bancária brasileira
(Universidade do Vale do Rio dos Sinos, 2021-05-27)
This work is an analysis of the use of the coolness construct as a brand rejuvenation strategy in the brazilian banking industry. The objective of this work is to understand how cool attributes are perceived by young people ...
Governança da inovação e a criação de valor as melhores práticas para maximizar a competitividade das empresas brasileiras
(Universidade do Vale do Rio dos Sinos, 2021-05-24)
Academic literature has increasingly highlighted the positive correlation between corporate governance and fostering innovation, consequently leveraging value creation and organizational competitiveness. On the other hand, ...
Integração entre cooperativas de crédito singulares e cooperativa central: uma proposta de framework
(Universidade do Vale do Rio dos Sinos, 2021-05-19)
Over the last few years, there has been a tendency to change legislation in the aim of guiding the independent cooperatives, i.e. cooperatives that are not associated to a union, central office or system, to integrate a ...
Evolution of an estuarine valley to barrier-lagoon system promoted by tidal prism change during a transgressive event (Lower Permian, Paraná Basin)
(Universidade do Vale do Rio dos Sinos, 2020-11-27)
In modern marine marginal environments, the coastal morphology directly influences the tidal and wave processes. In this paper we present an example of an ancient coastal zone where the change in coastal morphology controlled ...
Cooperação para inovar: uma análise qualitativa da interação entre cooperativas de crédito e startups
(Universidade do Vale do Rio dos Sinos, 2021-05-24)
Innovation is a recurring theme in academic research and in the business world, having been related to the development of new services, business models and management practices. Consequently, companies have sought to expand ...
Antecedentes da lealdade e moderação intergeracional de clientes: um estudo com um provedor de serviços bancários no Brasil
(Universidade do Vale do Rio dos Sinos, 2021-05-31)
Maintaining customer loyalty is a complex challenge, especially considering customers with diverse experiences, motivations and expectations in a traditional sector such as banking. In a context of new entrants in this ...