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Now showing items 21-30 of 73
A volkswagen Kombi: expressão de cultura e de relações com a sociedade pela visão do design estratégico
(Universidade do Vale do Rio dos Sinos, 2016-03-29)
The purpose of the study is to contribute with project processes that involve the connections of products and brands to society, culture and market. The object of the research is the Volkswagen Bus (Van, Kombi), an iconic ...
Sistema produto-serviço para o mercado calçadista: o consumidor é o protagonista
(Universidade do Vale do Rio dos Sinos, 2015)
The influence of the accelerated sharing of knowledge and social exchanges, is interfering directly in our cultural intelligence and influencing our decision making. The new paradigm of consumption is in valuing the impact ...
Design estratégico e a inovação de significado do jardim botânico de Caxias do Sul
(Universidade do Vale do Rio dos Sinos, 2015)
The Botanical Garden of Caxias do Sul figure as a territory with great potential of dissemination of environmental awareness to the city, the second largest in the state of Rio Grande do Sul. This study develops a meaning ...
A inovação orientada pelo design como ferramenta para as microempresas de moda: um estudo de caso sobre a marca Manu Numas
(Universidade do Vale do Rio dos Sinos, 2013)
The present article offers, trough the Manu Numas undertaking, an example of application of design driven innovation in fashion microenterprises through strategic design methodologies. A strategic positioning for the company ...
Design estratégico aplicado a mídias tradicionais: como o design pode colaborar para reposicionar o rádio no ambiente digital?
(Universidade do Vale do Rio dos Sinos, 2016-02-29)
The communication market is currently undergoing a period of instability and uncertainty, where the continuity of paths or innovation in the media business are not very clear. New digital processes constantly redefine ...
O design estratégico como catalisador do desenvolvimento da arquitetura organizacional de laboratórios de inovação social
(Universidade do Vale do Rio dos Sinos, 2016-03-21)
Society’s ability to adapt it self to the constant changes that comes through is linked to its ability to innovate. Innovate in products, services, means of production and socially. Based on the notion that innovation is ...
Cartografias de ecossistemas criativos em processos de design estratégico : dispositivos de ordem, perturbação e aprendizado
(Universidade do Vale do Rio dos Sinos, 2017-03-23)
This research is about the strategic design from the understanding that is a creative process that develops in creative ecosystems and aims at the production of innovative socio-technical dispositifs for the promotion of ...
Seeding de casa colaborativa na perspectiva do design estratégico
(Universidade do Vale do Rio dos Sinos, 2017-06-20)
Shared working spaces are emerging in Porto Alegre, called Collaborative Houses,which promote with their actions a renewed vision of social welfare in the city. They are territories formed by diverse actors, especially ...
O projeto próximo do cliente: o processo de projetar arquitetura como experiência de consumo
(Universidade do Vale do Rio dos Sinos, 2014)
This is a qualitative study that addresses the issue of Strategic Design, with emphasis on meta-project phase, trying to associate it in the field of commercial architecture, as an approximation of the client with the ...
A contribuição do design estratégico para a estruturação de uma área de gestão da inovação
(Universidade do Vale do Rio dos Sinos, 2014)
The strategic design and innovation management in a cross-disciplinary perspective have contributed to the construction of new paradigms for the business administration area. This study brings as a problematic, the strategic ...