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Now showing items 121-130 of 807
Por que e de que forma lutam as mulheres produtoras da publicidade?: táticas de resistência e cidadania comunicativa de gênero no subcampo da criação
(Universidade do Vale do Rio dos Sinos, 2021-03-31)
Esta disertación busca analizar, en las experiencias vividas por las mujeres productoras de la publicidad, las tácticas de afirmación y lucha utilizadas para la construcción de la ciudadanía comunicativa de género en los ...
A prototipagem enquanto um meio de potencialização da inclusão social e empoderamento de meninas com deficiência
(Universidade do Vale do Rio dos Sinos, 2021-05-26)
The invisible barriers imposed by society, which surround and limit people with disabilities are real. In a global context, approximately one billion of individuals are people with disability. Within this amount, a child ...
Quando a telenovela vira meme: como a Zuera e o Melodrama se articulam a partir dos memes da reprise de Avenida Brasil
(Universidade do Vale do Rio dos Sinos, 2021-04-07)
The main objective of this thesis is to bring out some reflections on the articulations between elements of Mass Culture and Digital Culture. So, the research departs from the audiovisual centrality and the strategic role ...
Hathor: um modelo computacional para cuidado ubíquo de crianças
(Universidade do Vale do Rio dos Sinos, 2021-03-30)
Recent research indicates that the number of accidents with children has grown every year and their families feel responsible for maintaining the safety of their children full time, generating frustration and guilt when ...
Integração vertical: informações da contabilidade de gestão como suporte à tomada de decisão
(Universidade do Vale do Rio dos Sinos, 2021-03-24)
This thesis uses the Transaction Costs Theory to support the relationship between Management Accounting Information and the Vertical Integration of organizations, using concepts of Bounded Rationality, Opportunism and Asset ...
Análise dos aspectos presentes na descontinuidade das exportações por parte das PMEs gaúchas
(Universidade do Vale do Rio dos Sinos, 2021-04-26)
Exports by small and medium-sized enterprises (SMEs) have been an important alternative for increasing the countries' trade balance, especially those in development. However, it is not uncommon for SMEs to fail to prosper, ...
O Jingle como identidade sonora de uma marca
(Universidade do Vale do Rio dos Sinos, 2021-01-04)
This research investigates the responsibilities of the sound as a representative of a brand, conveying concepts and feelings to its consumers. Theories about brand, brand identity, musical structure and history of the sound ...
Pensamentos (neo)liberais sobre educação: uma análise da produção discursiva do Instituto de Estudos Empresariais (1994-2020)
(Universidade do Vale do Rio dos Sinos, 2021-03-30)
The rise of discourses to the right of the political spectrum has been garnering special attention of Human Science’s researchers from various Western countries. As a common aspect of the rising of the right around the ...
Fronteira, ponte e rio: limites e passagens para diferentes atores em São Borja
(Universidade do Vale do Rio dos Sinos, 2021-04-09)
The present thesis aims to understand the dynamics between the border, bridge, and river, more specifically, the border between the cities of Santo Tomé - AR and São Borja - BR, the International Integration Bridge, and ...
O empreendedorismo institucional influenciando a formação de novos mercados: o caso da viticultura biodinâmica na serra gaúcha
(Universidade do Vale do Rio dos Sinos, 2021-06-21)
Institutional entrepreneurs are agents that transpose the institutional inertia by proactively breaking barriers while initiating new practices, standards, and policies in legitimate institutional fields. These actors play ...