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Efeitos de sentidos em uma logomarca municipal: estudo de caso sob a ótica da análise do discurso de linha francesa
(Universidade Católica de Pernambuco, 2015-08-19)
The logo is an essential element for distinguishing and identifying a company as well as, product or segment. From it are established various concepts of positive or negative about the brand it represents, so its structure, ...