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Uma análise do modo argumentativo do discurso publicitário : uma temática de gênero social
(Universidade Católica de Pernambuco, 2014-10-27)
Discourse analysis investigates the dimensions of the discursive event - text size, the dimension of discursive practice and the dimension of social practice - in order to understand how the discourse has results and effects ...
Efeitos discursivos nas publicidades de cerveja
(Universidade Católica de Pernambuco, 2014-10-01)
The advertising is part of a process by which brands, institutions and people make use of techniques, means and strategies of communication to make determined ideia be consumed, or as a product, service or atitude. The ...
O ethos e o pathos no discurso publicitário da coca-cola : uma análise verbo e audiovisual
(Universidade Católica de Pernambuco, 2014-09-19)
Advertising has been changing over the years, language and goals has been modified as society changes. Globalization, as the main factor of these modifications, generates a different demand on communication, creating ...
A propaganda publicitária e sua significação no simbólico coletivo: análise discursiva de propagandas publicitárias do governo Dilma
(Universidade Católica de Pernambuco, 2013-03-01)
Advertising is currently seen as a system of indoctrination and framework of a population to a particular system of ideas and values. She may be able to detain individuals, producing
meanings which are of actually framing ...