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Now showing items 11-20 of 27
Gritos, réguas, apitos : uma naálise discursiva do educador que utiliza formas de silenciamento em sala de aula
(Universidade Católica de Pernambuco, 2014-01-17)
Although many educational projects, so many skills, training of teachers and a range of multidisciplinary teams, there are a lot of to do in favor of the teachers/students relationship. The relevance of this study came ...
A oralidade nas aulas de língua portuguesa : a produção do gênero debate
(Universidade Católica de Pernambuco, 2014-02-20)
This research aims at analyzing the uses of orality within L1 basic cycle portuguese classes in the pedagogical scenario of public debate as a curricular component. The epistemic corollaries which pinpoint that research ...
Os efeitos do discurso : uma análise de cartas publicitárias
(Universidade Católica de Pernambuco, 2010-11-26)
This dissertation speaks about on the discursive analysis of letters advertising executives who arrive at the residence, the luggage-direct calls. The research uses the
theory developed for the French school of discursive ...
Ensino-aprendizagem da língua portuguesa, gêneros textuais e prática pedagógica
(Universidade Católica de Pernambuco, 2010-12-07)
This work deals with the treatment of linguistic deconstruction of prejudice in Textbook of Portuguese. We present, among other things, consideration of the
Textbook, the NCP that warn about the linguistic varieties and ...
Uma análise do modo argumentativo do discurso publicitário : uma temática de gênero social
(Universidade Católica de Pernambuco, 2014-10-27)
Discourse analysis investigates the dimensions of the discursive event - text size, the dimension of discursive practice and the dimension of social practice - in order to understand how the discourse has results and effects ...
Efeitos discursivos nas publicidades de cerveja
(Universidade Católica de Pernambuco, 2014-10-01)
The advertising is part of a process by which brands, institutions and people make use of techniques, means and strategies of communication to make determined ideia be consumed, or as a product, service or atitude. The ...
O ethos e o pathos no discurso publicitário da coca-cola : uma análise verbo e audiovisual
(Universidade Católica de Pernambuco, 2014-09-19)
Advertising has been changing over the years, language and goals has been modified as society changes. Globalization, as the main factor of these modifications, generates a different demand on communication, creating ...
O discurso argumentativo na publicidade : uma análise verbo-visual
(Universidade Católica de Pernambuco, 2010-03-23)
Publicity presents an efficient discourse which stimulates in people the consuming behavior, of either products or social causes. In order to have this happening, it uses
verbal or non-verbal texts, arranged in commercials ...
Sujeito e autoria em artigos de opinião de alunos do ensino médio integrado : uma abordagem discursiva
(Universidade Católica de Pernambuco, 2013-08-29)
It is noticed that, in many schools, the teaching of the Portuguese language still occurs from the standpoint of transparency of language, a content-based approach. Regarding to the students' authority of written productions, ...
Discurso político na charge
(Universidade Católica de Pernambuco, 2013-06-14)
This work focuses on discourse analysis of cartoons in the newspapers with a circulation of Pernambuco, O Globo and Folha de São Paulo, during the second round of the elections for President of the Republic of Brazil in ...