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Mostrando ítems 21-30 de 38
O ethos e o pathos no discurso publicitário da coca-cola : uma análise verbo e audiovisual
(Universidade Católica de Pernambuco, 2014-09-19)
Advertising has been changing over the years, language and goals has been modified as society changes. Globalization, as the main factor of these modifications, generates a different demand on communication, creating ...
O discurso da imprensa escrita recifense nas notícias de violência contra a mulher nos casos de "legítima defesa da honra"
(Universidade Católica de Pernambuco, 2009-04-24)
The purpose of this study was to identify, in the discourse of the written press of Recife, the image of women in the reporting of violence suffered by than in cases of
legitimate defense of honor . The news as a social ...
Sujeito e autoria em artigos de opinião de alunos do ensino médio integrado : uma abordagem discursiva
(Universidade Católica de Pernambuco, 2013-08-29)
It is noticed that, in many schools, the teaching of the Portuguese language still occurs from the standpoint of transparency of language, a content-based approach. Regarding to the students' authority of written productions, ...
Discurso político na charge
(Universidade Católica de Pernambuco, 2013-06-14)
This work focuses on discourse analysis of cartoons in the newspapers with a circulation of Pernambuco, O Globo and Folha de São Paulo, during the second round of the elections for President of the Republic of Brazil in ...
O tratamento da argumentação em livros didáticos: uma contribuição para o trabalho com a oralidade em sala de aula
(Universidade Católica de Pernambuco, 2009-02-27)
Studies focused on the discourse in the classroom, especially as an effort of argumentation in the construction of knowledge, it have been the main point for
further studies by the researchers involved in educational ...
A dança que conduz ao céu: as produções discursivas que dão vida à Noite Cubana
(Universidade Católica de Pernambuco, 2010-02-08)
In Beberibe, neibourhood placed in the North part of Recife, state of Pernambuco, there is a Hill known as three names Alto do Céu, Alto Santa Terezinha e Alto do
Pascoal, where can be found the Bela Vista club, place that ...
Interface dos discursos de crianças / familiares em tratamento de câncer e pediatras oncologistas: uma análise crítica
(Universidade Católica de Pernambuco, 2008-06-12)
This study aims to analyze the narratives of children in cancer treatment and their families who are being taken care of, as well as their oncopediatricians who are taking care of. The critical discourse analysis theory ...
A propaganda publicitária e sua significação no simbólico coletivo: análise discursiva de propagandas publicitárias do governo Dilma
(Universidade Católica de Pernambuco, 2013-03-01)
Advertising is currently seen as a system of indoctrination and framework of a population to a particular system of ideas and values. She may be able to detain individuals, producing
meanings which are of actually framing ...
A heterogeinidade, as formações discursivas e os efeitos metafóricos no discurso religioso de membros da Assembléia de Deus
(Universidade Católica de Pernambuco, 2012-12-21)
This study aims to examine the religious discourse of members of the Evangelical Church Assembly of God Field Abreu e Lima. This is the church that is pointed to by
the Brazilian Institute of Geography and Statistics - ...
Uma análise discursiva da canção buarqueana na época da ditadura : silenciamento ou resistência?
(Universidade Católica de Pernambuco, 2013-03-06)
The protest songs become a fruitful field for the study of discourse analysis. This paper presents our analysis of these songs produced during the Brazilian military regime. Joining
the French Discourse Analysis (DA) of ...