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Uma análise do modo argumentativo do discurso publicitário : uma temática de gênero social
(Universidade Católica de Pernambuco, 2014-10-27)
Discourse analysis investigates the dimensions of the discursive event - text size, the dimension of discursive practice and the dimension of social practice - in order to understand how the discourse has results and effects ...
Efeitos discursivos nas publicidades de cerveja
(Universidade Católica de Pernambuco, 2014-10-01)
The advertising is part of a process by which brands, institutions and people make use of techniques, means and strategies of communication to make determined ideia be consumed, or as a product, service or atitude. The ...
O ethos e o pathos no discurso publicitário da coca-cola : uma análise verbo e audiovisual
(Universidade Católica de Pernambuco, 2014-09-19)
Advertising has been changing over the years, language and goals has been modified as society changes. Globalization, as the main factor of these modifications, generates a different demand on communication, creating ...
O discurso argumentativo na publicidade : uma análise verbo-visual
(Universidade Católica de Pernambuco, 2010-03-23)
Publicity presents an efficient discourse which stimulates in people the consuming behavior, of either products or social causes. In order to have this happening, it uses
verbal or non-verbal texts, arranged in commercials ...
Sujeito e autoria em artigos de opinião de alunos do ensino médio integrado : uma abordagem discursiva
(Universidade Católica de Pernambuco, 2013-08-29)
It is noticed that, in many schools, the teaching of the Portuguese language still occurs from the standpoint of transparency of language, a content-based approach. Regarding to the students' authority of written productions, ...
Discurso político na charge
(Universidade Católica de Pernambuco, 2013-06-14)
This work focuses on discourse analysis of cartoons in the newspapers with a circulation of Pernambuco, O Globo and Folha de São Paulo, during the second round of the elections for President of the Republic of Brazil in ...
Narrativas de alunos e profissionais sobre a inclusão de pessoas com necessidades educacionais especiais em uma instituição federal de ensino
(Universidade Católica de Pernambuco, 2013-06-14)
This study aims to analyze the narratives of professionals and students with special needs enrolled in a federal educational institution, in order to verify the implementation of actions, which warrant the disclosure of ...
A dança que conduz ao céu: as produções discursivas que dão vida à Noite Cubana
(Universidade Católica de Pernambuco, 2010-02-08)
In Beberibe, neibourhood placed in the North part of Recife, state of Pernambuco, there is a Hill known as three names Alto do Céu, Alto Santa Terezinha e Alto do
Pascoal, where can be found the Bela Vista club, place that ...
A propaganda publicitária e sua significação no simbólico coletivo: análise discursiva de propagandas publicitárias do governo Dilma
(Universidade Católica de Pernambuco, 2013-03-01)
Advertising is currently seen as a system of indoctrination and framework of a population to a particular system of ideas and values. She may be able to detain individuals, producing
meanings which are of actually framing ...
A heterogeinidade, as formações discursivas e os efeitos metafóricos no discurso religioso de membros da Assembléia de Deus
(Universidade Católica de Pernambuco, 2012-12-21)
This study aims to examine the religious discourse of members of the Evangelical Church Assembly of God Field Abreu e Lima. This is the church that is pointed to by
the Brazilian Institute of Geography and Statistics - ...