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Touch, ownership, uncertainty and preference :which consumers are affected by the mere touch endowment effect uncertainty and willigness to pay
| dc.contributor | Veritier, María Gisela | |
| dc.creator | Montero, Andrea Fabiana | |
| dc.date | 2017-03-01 | |
| dc.date.accessioned | 2022-09-21T22:01:00Z | |
| dc.date.available | 2022-09-21T22:01:00Z | |
| dc.identifier | http://pa.bibdigital.ucc.edu.ar/1531/1/TM_Montero_AndreaFabiana.pdf | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12032/44440 | |
| dc.description | This study provides an understanding of the impact of the sense of touch in consumers’ behavior. Focusing on Willingness to Pay as Range (Wang et. al 2007), we investigated the effect of “touching” and its ability to generate an asymmetric shift in willingness to pay thresholds, where the minimum price experienced a higher increase than the ceiling price, and thus a reduction in the WTP range occurred, reflecting an increase in individuals’ certainty (Maier et. al 2014). However, this effect seems not to be the same in every type of products. According to our results, when the aesthetic dimension of a product design was manipulated and taken under analysis, surprising and unexpected findings were noticed in individuals’ certain and uncertain value perception. A likely explanation is that the sense of touch evidences facts that need to be yet discovered. | |
| dc.description | Fil: Montero, Andrea Fabiana. Universidad Católica de Córdoba. Instituto de Ciencias de la Administración; Argentina | |
| dc.format | application/pdf | |
| dc.language | eng | |
| dc.relation | http://pa.bibdigital.ucc.edu.ar/1531/ | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.rights | https://creativecommons.org/licenses/by-nc-nd/4.0/deed.es | |
| dc.source | Montero, Andrea Fabiana (2017) Touch, ownership, uncertainty and preference :which consumers are affected by the mere touch endowment effect uncertainty and willigness to pay. Universidad Católica de Córdoba [Tesis de Maestría]. | |
| dc.subject | HF Comercio | |
| dc.title | Touch, ownership, uncertainty and preference :which consumers are affected by the mere touch endowment effect uncertainty and willigness to pay | |
| dc.type | info:eu-repo/semantics/masterThesis | |
| dc.type | info:ar-repo/semantics/tesis de maestría | |
| dc.type | info:eu-repo/semantics/acceptedVersion |
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