The importance of advertising skepticism for brand extension appeals

dc.contributor.author	Hernandez, José Mauro da Costa
dc.contributor.author	WRIGHT, SCOTT A.
dc.contributor.author	AFFONSO, FELIPE M.
dc.date.accessioned	2019-08-20T00:21:56Z
dc.date.accessioned	2022-09-21T19:52:19Z
dc.date.available	2019-08-20T00:21:56Z
dc.date.available	2022-09-21T19:52:19Z
dc.date.issued	2019
dc.identifier.citation	Hernandez, José Mauro da Costa; WRIGHT, SCOTT A.; AFFONSO, FELIPE M.. The importance of advertising skepticism for brand extension appeals. PSYCHOLOGY & MARKETING, v. 1, p. mar.21205, 2019.
dc.identifier.issn	0742-6046
dc.identifier.uri	https://hdl.handle.net/20.500.12032/40944
dc.relation.ispartof	PSYCHOLOGY & MARKETING
dc.rights	Acesso Restrito
dc.title	The importance of advertising skepticism for brand extension appeals	pt_BR
dc.type	Artigo	pt_BR

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