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dc.creatorCunha, Eduardo Pessoa Crucho
dc.date.accessioned2017-06-01T18:12:58Z
dc.date.accessioned2022-09-21T19:23:59Z
dc.date.available2017-01-04
dc.date.available2022-09-21T19:23:59Z
dc.date.issued2016-11-22
dc.identifier.citationCUNHA, Eduardo Pessoa Crucho. Lobo em pele de cordeiro : do discurso Iurdiano aos danos causados aos seus seguidores. 2016. 79 f. Dissertação (Mestrado em Ciências da Religião) - Universidade Católica de Pernambuco, Recife, 2016.por
dc.identifier.urihttps://hdl.handle.net/20.500.12032/40213
dc.description.abstractThe debate in the religious field has always been successful in building possibilities of understanding of society, in its forms of sociability established to interpret and / or reflect the prospect of an era. In Brazilian contemporary formulation of these dimensions we have combined the entry of new actors and social institutions. In the case of this specific work, the Universal Church of the Kingdom of God (UCKG) has as its most representative founder Bishop Macedo, who since the 1970s has been building and expanding the spaces in the Brazilian religious life. Gift of various media, ta king its greatest Record brand, one sees a speech that is embodied by the significant increase in believers. However, what we show in this paper is not the perspective of the expanding Church, we analyze the church speech and its implications for ethical and legal nature of the damage caused to the faithful who have not had their promises fulfilled in the marketing logic graces due rites and practices dictated by the UCKG. Besides the legal issues contextualize the social context that is inserted speeches, damage, but mainly its logical action. This implies not only deal with the marketing aspect of the faith, but to include this practice in a society model based on consumerist values which the most fundamental values are lost due to the most basic needs and, above all, respect for moral ethical principles that guide human dignity.eng
dc.formatapplication/pdfpor
dc.languageporpor
dc.publisherUniversidade Católica de Pernambucopor
dc.rightsAcesso Abertopor
dc.subjectigreja universal do reino de deuspor
dc.subjectreligião e ciênciapor
dc.subjectdano moralpor
dc.subjectdissertaçõespor
dc.subjectuniversal church of the kingdom of godeng
dc.subjectreligion and scienceeng
dc.subjectmoral damageeng
dc.subjectdissertationseng
dc.titleLobo em pele de cordeiro : do discurso Iurdiano aos danos causados aos seus seguidorespor
dc.typeDissertaçãopor


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