The actual research essay reveals the importance of studying the relationship between television media and the construction of sense of the university and urban youth about the religious phenomenon. It introduces the television as a tool that turns possible the experience
of the sacred in the context of contemporary life. The investigation is based on the secularization and rational choice theory and its structure of plausibility proposed by Peter Berger. This research focus in understanding the technological mechanisms of electronic transmission of the sacred and its psychological and social effects by the audiovisual text in the conception of God, Church, Human and religious identity of the youth from metropolitan
region of Recife. Concomitantly, this study analyses the impact of religious media in the construction of new identities and social-religious and discursive practices; it intends to identify the strategies adopted by the religious media in its conquer of the youth as a target in
this competitive environment of religious pluralism; it tries to understand the creation, transmission and reception processes of symbolic goods of religious nature transmitted by television and tries to identify what is motivating the production, distribution and consume of
religious programs in our days. The research characterizes as an exploratory study that intends to go deeper in knowledge about perception, motivation and attitudes of the youth about the religious phenomenon in electronic media. The data was collected by interviews and focus group with the presentation of video programs transmitted by the net television Canção Nova as the stimulus that enunciates the content to be analyzed by the group. The data collected will
be treated by French Analysis of Discursion. This essay tried to understand how the electronic language of sacred can help in the process of acquiring or re-elaborating of a religious identity of the university youth of the metropolitan region of Recife
