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Key Elements of Sports Marketing Activities for Sports Events
(2020-01-20)
Sports marketing activities comprise people, activities, business and organisation in producing, facilitating, promoting or organising any product (as goods, services and events) for a demand of sports supporters. This ...
Sports Structures for Delivering Sports Events: A Report of Sports Teams from São Paulo
(2019-11-05)
The sports structure involves a complex set of actors to deliver a sports entertainment. This study aims to analyse the supporters view concerning the sports structure of the three teams from São Paulo and highlighting the ...