| dc.contributor | Andrade Mendoza, Sharon Adriana | |
| dc.date | 2004 | |
| dc.date.accessioned | 2024-07-30T15:35:09Z | |
| dc.date.available | 2024-07-30T15:35:09Z | |
| dc.identifier | http://bibliod.url.edu.gt/Tesis/01/04/Andrade-Mendoza-Sharon/Andrade-Mendoza-Sharon.pdf | |
| dc.identifier | URL01000000000000000098879 | |
| dc.identifier | (Aleph)000098879URL01 | |
| dc.identifier | alma:502URL_INST/bibs/990000988790107696 | |
| dc.identifier | https://crailandivarlibrary.alma.exlibrisgroup.com/discovery/delivery/502URL_INST:502URL/1285214890007696 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12032/152524 | |
| dc.description | Tesis Licenciatura (Mercadotecnia) URL, Facultad de Ciencias Económicas y Empresariales | |
| dc.language | spa | |
| dc.language | spa | |
| dc.subject | Marcas de empresa | |
| dc.subject | Marcas de procedencia | |
| dc.subject | Imagen y diseño corporativo | |
| dc.subject | Valor agregado | |
| dc.subject | Preferencias de los consumidores | |
| dc.subject | Publicidad | |
| dc.title | El valor de la marca artículo especializado | |
| dc.type | text | |
