La percepción de la publicidad de bebidas alcoholicas en los estadios de fútbol
| dc.contributor | Alvarado Molina, Mario Ernesto | |
| dc.date | 2004 | |
| dc.date.accessioned | 2024-06-17T20:12:18Z | |
| dc.date.available | 2024-06-17T20:12:18Z | |
| dc.identifier | http://bibliod.url.edu.gt/Tesis/01/04/Alvarado-Molina-Mario/Alvarado-Molina-Mario.pdf | |
| dc.identifier | URL01000000000000000093361 | |
| dc.identifier | (Aleph)000093361URL01 | |
| dc.identifier | alma:502URL_INST/bibs/990000933610107696 | |
| dc.identifier | https://crailandivarlibrary.alma.exlibrisgroup.com/discovery/delivery/502URL_INST:502URL/1285259070007696 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12032/141433 | |
| dc.description | Tesis Licenciatura (Mercadotecnia) URL, Facultad de Ciencias Económicas y Empresariales | |
| dc.language | spa | |
| dc.language | spa | |
| dc.subject | Estadios deportivos | |
| dc.subject | Bebidas alcohólicas | |
| dc.subject | Prohibición alcohólica | |
| dc.subject | Patrocinio publicitario | |
| dc.subject | Alcohol y juventud | |
| dc.subject | Comportamiento del consumidor | |
| dc.subject | Campañas publicitarias | |
| dc.title | La percepción de la publicidad de bebidas alcoholicas en los estadios de fútbol | |
| dc.type | software, multimedia |
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