Estrategia de Customer Relationship Management (CRM) en el servicio al cliente del Sistema Bancario Nacional
| dc.contributor | Gatica Núñez, Carlos Rodolfo | |
| dc.date | 2005 | |
| dc.date.accessioned | 2024-06-10T20:10:12Z | |
| dc.date.available | 2024-06-10T20:10:12Z | |
| dc.identifier | http://bibliod.url.edu.gt/Tesis/01/01/Gatica-Nunez-Carlos/Gatica-Nunez-Carlos.pdf | |
| dc.identifier | URL01000000000000000099253 | |
| dc.identifier | (Aleph)000099253URL01 | |
| dc.identifier | alma:502URL_INST/bibs/990000992530107696 | |
| dc.identifier | https://crailandivarlibrary.alma.exlibrisgroup.com/discovery/delivery/502URL_INST:502URL/1285694080007696 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12032/137160 | |
| dc.description | Tesis Licenciatura (Administración de Empresas) URL, Facultad de Ciencias Económicas y Empresariales | |
| dc.language | spa | |
| dc.language | spa | |
| dc.subject | Bancos | |
| dc.subject | Servicio al cliente | |
| dc.subject | Planificación estratégica | |
| dc.subject | Clima organizacional | |
| dc.subject | Lealtad del consumidor | |
| dc.title | Estrategia de Customer Relationship Management (CRM) en el servicio al cliente del Sistema Bancario Nacional | |
| dc.type | text |
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