| dc.contributor | Engelhardt Ortega, Teodoro Enrique | |
| dc.date | 2004 | |
| dc.date.accessioned | 2024-04-30T21:05:50Z | |
| dc.date.available | 2024-04-30T21:05:50Z | |
| dc.identifier | http://bibliod.url.edu.gt/Tesis/01/04/Engelhardt-Ortega-Teodoro/Engelhardt-Ortega-Teodoro.pdf | |
| dc.identifier | URL01000000000000000098314 | |
| dc.identifier | (Aleph)000098314URL01 | |
| dc.identifier | alma:502URL_INST/bibs/990000983140107696 | |
| dc.identifier | https://crailandivarlibrary.alma.exlibrisgroup.com/discovery/delivery/502URL_INST:502URL/1285687540007696 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12032/133569 | |
| dc.description | Tesis Licenciatura (Mercadotecnia) URL, Facultad de Ciencias Económicas y Empresariales | |
| dc.language | spa | |
| dc.language | spa | |
| dc.subject | Pequeña y mediana empresa | |
| dc.subject | Empresas familiares | |
| dc.subject | Planificación estratégica | |
| dc.subject | Promoción de ventas | |
| dc.subject | Telemercadeo | |
| dc.subject | Cambio organizacional | |
| dc.title | Desarrollo del departamento de mercadeo de listones de Guatemala estudio de caso | |
| dc.type | text | |
