| dc.contributor | Sánchez Overall, Vivian F. | |
| dc.date | 2003 | |
| dc.date.accessioned | 2024-04-30T19:59:19Z | |
| dc.date.available | 2024-04-30T19:59:19Z | |
| dc.identifier | http://bibliod.url.edu.gt/Tesis/01/04/Sanchez-Overall-Vivian/Sanchez-Overall-Vivian.pdf | |
| dc.identifier | URL01000000000000000086006 | |
| dc.identifier | (Aleph)000086006URL01 | |
| dc.identifier | alma:502URL_INST/bibs/990000860060107696 | |
| dc.identifier | https://crailandivarlibrary.alma.exlibrisgroup.com/discovery/delivery/502URL_INST:502URL/1285371600007696 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12032/132130 | |
| dc.description | Tesis Licenciatura (Mercadotecnia) URL, Facultad de Ciencias Económicas y Empresariales | |
| dc.language | spa | |
| dc.language | spa | |
| dc.subject | Aviación comercial | |
| dc.subject | Servicio al cliente | |
| dc.subject | Relaciones con los clientes | |
| dc.subject | Competencia económica | |
| dc.subject | Mercadeo de servicios | |
| dc.subject | Calidad total en administración | |
| dc.title | CRM como herramienta para mejorar el servicio al cliente y lograr lealtad | |
| dc.type | software, multimedia | |
