| dc.contributor | Massis Massis, Maher Saleh | |
| dc.date | 1997 | |
| dc.date.accessioned | 2024-04-30T19:41:28Z | |
| dc.date.available | 2024-04-30T19:41:28Z | |
| dc.identifier | http://bibliod.url.edu.gt/Tesis/01/04/Massis-Massis-Maher/Massis-Massis-Maher.pdf | |
| dc.identifier | URL01000000000000000032954 | |
| dc.identifier | (Aleph)000032954URL01 | |
| dc.identifier | alma:502URL_INST/bibs/990000329540107696 | |
| dc.identifier | https://crailandivarlibrary.alma.exlibrisgroup.com/discovery/delivery/502URL_INST:502URL/1285412820007696 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12032/130709 | |
| dc.description | Tesis Licenciatura (Mercadotecnia) URL, Facultad de Ciencias Económicas y Empresariales | |
| dc.language | spa | |
| dc.language | spa | |
| dc.subject | Mercadeo | |
| dc.subject | Comercio minorista | |
| dc.subject | Planificación estratégica | |
| dc.subject | Mercadeo | |
| dc.title | La utilización del plan de mercadeo en las ventas al detalle Caso práctico: boutiques de los centros comerciales regionales de la Ciudad Capital | |
| dc.type | text | |
