Show simple item record

dc.contributor.advisorCaon, Guilherme da Silva
dc.contributor.authorBotelho, Daniela Ruschel
dc.date.accessioned2023-12-13T18:05:14Z
dc.date.accessioned2024-02-28T18:58:40Z
dc.date.available2023-12-13T18:05:14Z
dc.date.available2024-02-28T18:58:40Z
dc.date.issued2020-07-10
dc.identifier.urihttps://hdl.handle.net/20.500.12032/126667
dc.description.abstractObserving the fast growth of the market of games in Brazil and in the world, there is a need to understand the branding applied in this market segment. Game brands can benefit from understanding the gamer audience's decision-making process, in relation to their brand, to apply more effective marketing strategies. This research aims to understand how branding interferes in the decision-making process of gamers regarding their choice, between purchasing a console, notebook or computer, focusing on the brands Dell Gaming, Alienware, Playstation 4 and Xbox One. For that, a bibliographic review was carried out on authors of game theory, branding and decision making, culminating in the creation of a matrix of values of importance for decision making. After analyzing the data obtained through a questionnaire, which included a total of 56 participants, and then an in-depth interview, which was attended by 6 people who consider themselves gamers.pt_BR
dc.publisherUniversidade do Vale do Rio dos Sinospt_BR
dc.subjectTomada de decisãopt_BR
dc.titleBranding para a tomada de decisão de compra no mercado gamerpt_BR
dc.typeTCCpt_BR


Files in this item

FilesSizeFormatView
Daniela Ruschel Botelho.pdf2.839Mbapplication/pdfView/Open

This item appears in the following Collection(s)

Show simple item record


© AUSJAL 2022

Asociación de Universidades Confiadas a la Compañía de Jesús en América Latina, AUSJAL
Av. Santa Teresa de Jesús Edif. Cerpe, Piso 2, Oficina AUSJAL Urb.
La Castellana, Chacao (1060) Caracas - Venezuela
Tel/Fax (+58-212)-266-13-41 /(+58-212)-266-85-62

Nuestras redes sociales

facebook Facebook

twitter Twitter

youtube Youtube

Asociaciones Jesuitas en el mundo
Ausjal en el mundo AJCU AUSJAL JESAM JCEP JCS JCAP