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dc.contributor.advisorTrez, Guilherme
dc.contributor.authorGuimarães Júnior, Welther Pires
dc.date.accessioned2023-11-20T18:48:00Z
dc.date.accessioned2024-02-28T18:58:30Z
dc.date.available2023-11-20T18:48:00Z
dc.date.available2024-02-28T18:58:30Z
dc.date.issued2023-09-25
dc.identifier.urihttps://hdl.handle.net/20.500.12032/126645
dc.description.abstractThis research aims to study the value proposition, customer journey, and customer experience within a public higher education institution. The research methodology employed is Design Science Research. The study involves mapping the customer journey, identifying and assessing touchpoints to enhance the customer experience throughout the journey, aligning it with the company's value propositions. The outcome of this research is the development of an artifact, prototype of a selective process platform, aiming to enhance the customer experience during the pre-purchase and purchase phases of educational services for traditional courses, excluding the medicine course.en
dc.description.sponsorshipUniversidade de Rio Verdept_BR
dc.languagept_BRpt_BR
dc.publisherUniversidade do Vale do Rio dos Sinospt_BR
dc.rightsopenAccesspt_BR
dc.subjectJornada do clientept_BR
dc.subjectCustomer journeyen
dc.titleAnálise da jornada de compra de serviços educacionais: o caso de uma instituição de ensino superiorpt_BR
dc.typeDissertaçãopt_BR


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