| dc.description.abstract | This dissertation addresses the construction of meanings that emerge from speeches and episodes performed by former president Jair Bolsonaro. Based on journalistic reports, publications and comments by social actors in digital media, this research observes the circulation process and the triggering of imaginaries, which derive from pronouncements, generating circuits and valuations. To capture this circulation movement, we look at five episodes that constitute interactional circuits. These five circuits are interconnected and embrace Bolsonaro's trajectory between the years 2018 and 2022. In this research, we refer to these episodes as "Facada", "Nossa bandeira jamais será vermelha”, "Coveiro", "Frescura e Mimimi" and "Imbrochável". As a methodological apparatus, we opted for the mediatized case study, which allows us to study different means and temporalities. Our analytical movement is divided into two moments: an analysis of the brands and operations of each circuit; and in a crosssectional analysis, which looks at the similarities and differences between the episodes, also including the elaboration of image boards - a proposal of intersection between the studies of the imaginary and mediatization. To discuss this research case, we called upon authors who discuss mediatizaton (BRAGA, 2015), circulation (ROSA, 2016; FAUSTO NETO, 2018), circuits (BRAGA, 2012), meanings and discourses (VERÓN, 1980; 2004) and imaginaries (KAMPER, 2018). Analyzing multiple observables at different times, it is possible to perceive the creative potential of social actorization in the dispute for meanings and in the elaboration of imaginaries. | en |
