Katari: marketplace de productos saludables y con un fin social

Abstract

En los últimos cinco años han aparecido distintas tendencias en la sociedad enfocadas en la importancia de llevar una vida saludable. Además, el impacto negativo de los efectos del cambio climático y el incremento de las brechas sociales han generado una mayor conciencia de generar un impacto social positivo. Por otro lado, el canal de venta digital ha cobrado mayor relevancia, acelerado por el impacto del COVID-19. En este contexto, nace la idea de negocio de Katari, un marketplace digital de venta de productos saludables que busca generar un impacto positivo en la sociedad y apoyar a emprendimientos con un canal de venta adicional.

In the last five years, there have appeared different trends in society focused on the importance of leading a healthy life. In addition, the impact of the negative effects of climate change and the increase in social gaps has generated a greater awareness of positive social impact. On the other hand, the digital sales channel has become more relevant, accelerated by the impact of COVID-19. In this context, Katari was born, a digital marketplace for the commercialization of healthy products that seeks a positive impact on society and supports new ventures with an additional sales channel. With the collaborative relationship between strategic partners oriented to social purposes and other companies, strengthened by internal key processes such as the platform design, logistics operation and advertising for traffic generation to the web, we conclude that the development of this business plan is viable.