| dc.creator | González-Martínez, Elier | |
| dc.creator | Chica Freire, Diego Alejandro | |
| dc.date | 2018-05-04 | |
| dc.date.accessioned | 2023-09-12T19:14:44Z | |
| dc.date.accessioned | 2024-02-28T14:28:31Z | |
| dc.date.available | 2023-09-12T19:14:44Z | |
| dc.date.available | 2024-02-28T14:28:31Z | |
| dc.identifier | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1581 | |
| dc.identifier | 10.22235/d.v0i28.1581 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12032/124235 | |
| dc.description | This research analyzed the behavior of subscribers of the YouTube channel EnchufeTv, from Ecuador, to observe if its contents influence those who consume them. Using a mixed methodological approach, a questionnaire was applied to a sample in the city of Guayaquil and interviews with some subscribers were conducted in order to contrast both data. The results showed that subscribers are influenced by EnchufeTv, in terms of their tastes and the ways in which videos reflect reality. However, they perceive advertising in the content as a barrier to communication and don’t feel attracted to complementary products, which is why an idea of the channel as a brand is not strongly perceived. | en-US |
| dc.description | La presente investigación analizó la conducta de los suscriptores del canal de YouTube EnchufeTv, de origen ecuatoriano, para observar si sus contenidos influyen en quienes los consumen. Utilizando un enfoque metodológico mixto, se aplicó un cuestionario a una muestra seleccionada en la ciudad de Guayaquil y se realizaron entrevistas a ciertos suscriptores del canal, para luego contrastar ambos datos. Los resultados arrojaron que los suscriptores se ven influenciados por EnchufeTv, en cuanto a sus gustos y a las formas en que los videos reflejan la realidad. Sin embargo, perciben la publicidad en los contenidos como una barrera a la comunicación y no se sienten atraídos a consumir productos complementarios, por lo que no se percibe una idea fuerte del canal como marca. | es-ES |
| dc.format | application/pdf | |
| dc.language | spa | |
| dc.publisher | Universidad Católica del Uruguay | es-ES |
| dc.relation | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1581/1544 | |
| dc.source | Dixit; No. 28 (2018): Dixit; 56-71 | en-US |
| dc.source | Dixit; Núm. 28 (2018): Dixit; 56-71 | es-ES |
| dc.source | Dixit; N.º 28 (2018): Dixit; 56-71 | pt-PT |
| dc.source | 0797-3691 | |
| dc.source | 1688-3497 | |
| dc.source | 10.22235/d.v0i28 | |
| dc.subject | influence | en-US |
| dc.subject | YouTube channel | en-US |
| dc.subject | subscribers | en-US |
| dc.subject | youtubers | en-US |
| dc.subject | videos | en-US |
| dc.subject | influencia | es-ES |
| dc.subject | canal de YouTube | es-ES |
| dc.subject | suscriptores | es-ES |
| dc.subject | youtubers | es-ES |
| dc.subject | videos | es-ES |
| dc.title | Subscribers’ Behavior on YouTube: EnchufeTv Channel Case Study | en-US |
| dc.title | Conducta de los suscriptores en YouTube: estudio de caso del canal EnchufeTv | es-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
