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Universidad Católica Andrés Bello
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Las marcas no deberían morir
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Tesis Publicidad Carlos Campos.pdf (1.299Mb)
Date
2016-04
Author
Campos Velázquez, Carlos Alberto
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URI
https://hdl.handle.net/20.500.12032/121337
Description
Estudio para optar al título de Especialista en Publicidad
Estudio sobre la supervivencia de marca en mercados hostiles - caso Venezuela 2015
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