Discrepancia del self y conductas de consumo
| dc.contributor.advisor | Villadiego Prins, Mirla | |
| dc.contributor.author | Rodríguez Bahamón, Santiago | |
| dc.date.accessioned | 2016-08-16T20:07:50Z | |
| dc.date.accessioned | 2020-04-16T21:02:31Z | |
| dc.date.accessioned | 2023-05-11T19:25:47Z | |
| dc.date.available | 2016-08-16T20:07:50Z | |
| dc.date.available | 2020-04-16T21:02:31Z | |
| dc.date.available | 2023-05-11T19:25:47Z | |
| dc.date.created | 2015 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12032/114685 | |
| dc.description.abstract | La parte formal de la publicidad debería estar determinada por los otros elementos de un enunciado tácito en donde consumo es el qué y consumidor es el quien. | spa |
| dc.format | spa | |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Pontificia Universidad Javeriana | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | Publicidad | spa |
| dc.subject | Self | spa |
| dc.subject | Congnición | spa |
| dc.subject | Conducta | spa |
| dc.subject | Necesidades | spa |
| dc.title | Discrepancia del self y conductas de consumo | spa |
Files in this item
| Files | Size | Format | View |
|---|---|---|---|
| Licencia de uso.pdf | 2.075Mb | application/pdf | View/ |
| RodriguezBahamonSantiago2015.pdf | 843.7Kb | application/pdf | View/ |
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Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-nd/4.0/