Estrategia de comunicación Transmedia HomeStork me cuida
| dc.contributor.advisor | Pérez Rubio, Jairo Antonio | |
| dc.contributor.author | León Junieles, Mariana Alejandra | |
| dc.coverage.spatial | Colombia | spa |
| dc.date.accessioned | 2021-02-05T16:30:26Z | |
| dc.date.accessioned | 2023-05-11T17:29:34Z | |
| dc.date.available | 2021-02-05T16:30:26Z | |
| dc.date.available | 2023-05-11T17:29:34Z | |
| dc.date.created | 2020-11-18 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12032/109171 | |
| dc.description.abstract | Mediante el uso de las narrativas transmedia se desarrolla una estrategia que fomenta la motivación y el proceso de cambio en la organización Masa Stork a favor de que los empleados se adapten a la nueva modalidad de trabajo remoto. | spa |
| dc.format | spa | |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Pontificia Universidad Javeriana | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | Comunicación | spa |
| dc.subject | Transmedia | spa |
| dc.subject | Bienestar | spa |
| dc.subject | Estrategia | spa |
| dc.title | Estrategia de comunicación Transmedia HomeStork me cuida | spa |
Files in this item
| Files | Size | Format | View |
|---|---|---|---|
| CARTA AUTORIZACION TESIS.pdf | 257.5Kb | application/pdf | View/ |
| TG- León Junieles Mariana Alejandra.pdf | 5.390Mb | application/pdf | View/ |
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Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-nd/4.0/