Análisis de la migración de la inversión publicitaria de medios ATL a medios BTL y el posicionamiento de marca específicamente en internet
| dc.contributor.advisor | Baquero García, Clara Mónica | |
| dc.contributor.author | Correa Arango, Jaime Andrés | |
| dc.contributor.author | Lagos Medicis, Mario Andrés | |
| dc.date.accessioned | 2014-04-09T17:45:13Z | |
| dc.date.accessioned | 2014-10-09T03:25:04Z | |
| dc.date.accessioned | 2016-03-29T16:52:39Z | |
| dc.date.accessioned | 2020-04-17T00:00:12Z | |
| dc.date.accessioned | 2023-05-11T15:57:58Z | |
| dc.date.available | 2014-04-09T17:45:13Z | |
| dc.date.available | 2014-10-09T03:25:04Z | |
| dc.date.available | 2016-03-29T16:52:39Z | |
| dc.date.available | 2020-04-17T00:00:12Z | |
| dc.date.available | 2023-05-11T15:57:58Z | |
| dc.date.created | 2010 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12032/101729 | |
| dc.format | spa | |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Pontificia Universidad Javeriana | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | Medios de comunicación de masas | spa |
| dc.subject | Mercadeo | spa |
| dc.subject | Publicidad | spa |
| dc.subject | Comunicación Tesis y disertaciones académicas | spa |
| dc.title | Análisis de la migración de la inversión publicitaria de medios ATL a medios BTL y el posicionamiento de marca específicamente en internet | spa |
Files in this item
| Files | Size | Format | View |
|---|---|---|---|
| tesis641.pdf | 804.7Kb | application/pdf | View/ |
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Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-nd/4.0/