| dc.description.abstract | Popular poetry is one of the great cultural manifestations of the Northeast of Brazil and
it is intimately marked in the process of anthropological formation in the Northeast,
being decisive in the construction of the collective identity of the people, which
transformed it into a language of plural scope, used in several situations, including in
communication. The city of São José do Egito - PE, in the Sertão do Pajeú, has a
natural role in this scenario and the figure of one of its poets, Lourival Batista Patriota,
Louro do Pajeú, concentrates a great representativeness and importance. This
technical report deals with the construction of the Louro do Pajeú digital platform, a
virtual space that unites communication, creativity and computer technology and
wishes to integrate memory and contemporaneity, concentrating in a systematic and
organized way the collection of Lourival Batista and achievements of the new names
of the poetic scene city and region. To this end, the Brazilian School of Communication,
born from the theory of Luiz Beltrão, and its concepts of folkcommunication and
folkcommunicator, was used as a reference to reaffirm the communicative capacity of
this literature as a vector of distribution and cognitive facilitation of information,knowledge, entertainment and content generally. The new collection ideas, brought by
names like Alckmar Luiz dos Santos, Marisa Lajolo, Maria da Glória Bordini, Raquel
Mattes and Viviane Tessitore, considering the revolution of digital technologies, from
concepts such as cyberspace, hypertext, hyperlink and transmedia, guided the
organization of historical and documentary research and the conception of how the
information will be arranged, connected, organized and freely available on the page.
The adequacy of the product to the concept of creative industries, as defined by
Howkins, Bessi, Bendassoli, Wood Jr, Jenkins and others, was pursued, as a way of
integrating it into the digital scenery of the current economy of creativity and new ways
of production, work and communication, resized at the beginning of this century by the
knowledge society. | eng |
