| dc.description.abstract | This work reflects about the semioses built by three women of the Cruz family, residents of Porto Alegre’s periphery, parting from three different systems: Umbanda religion, familiar life and media. The goal is to understand how the systems come together and influence the construction of cultural identities of the communicant subjects. For that, I search approaches through Transmetodology, Anthropology, Culture Semiotics and Reception Studies. To the writing of this dissertation were accomplished bibliographical, documental, exploratory and field researches. Empirically, were made visits of observation and visits to obtain information about the communicant subjects, for further analysis. Comprehending that communication happens where senses are produced, I assume that the semioses produced from religion and familiar culture highly contribute for the identities formation of the communicant subjects of this research. In this scenario, media, also very present, participate in a first moment of “opposition”. Not feeling represented or belonging to the facts brought by hegemonic media, they noticed themselves as the “others”, those who were not highlighted. However, the new possibilities of communication and information exchange brought the possibility of searching for themes that interest them, and that is where the racial issue enters strongly. By following Instagram and Facebook pages, or also by watching videos on YouTube, they consume and comment contents that could affect their daily lives, such as robberies in the transportation, and also major themes, as the national politics, the causes of social inequality and different forms of oppression, generating familiar debates that contribute to the constitution of their identities. | en |
