O jornalismo se sustenta? um estudo de caso do modelo de negócios da VICE

Abstract

From a case study, we seek to comprehend how VICE - an example of post-industrial well-established vehicle - finances their journalistic practices in a scenario of scarce investments. Through observation and interviews with members of their newsroom, we conducted an analysis of their production and their sustainability model, starting with a historic background of journalism evolution's paradigms, taking as a broader context its crisis in its different angulations. Ultimately, we understood that, by the manner their business model is applied within their own rules, there isn't any prejudice over journalistic values. It would be reckless to say that [VICE's business model] is the solution to said crisis, although there is an agreement that all parties - company, journalists, readers and advertisers - have to gain from.