A inovação orientada pelo design como ferramenta para as microempresas de moda: um estudo de caso sobre a marca Manu Numas
| dc.contributor.advisor | Palmitessa, Giulio Federico | |
| dc.contributor.author | Kulczynski, Natasha Ulbrich | |
| dc.date.accessioned | 2016-08-26T15:06:27Z | |
| dc.date.accessioned | 2022-09-22T19:21:51Z | |
| dc.date.available | 2016-08-26T15:06:27Z | |
| dc.date.available | 2022-09-22T19:21:51Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12032/59998 | |
| dc.description.abstract | The present article offers, trough the Manu Numas undertaking, an example of application of design driven innovation in fashion microenterprises through strategic design methodologies. A strategic positioning for the company is presented, having as first result its own visual identity, reafirming thusly the general market actions. | en |
| dc.publisher | Universidade do Vale do Rio dos Sinos | pt_BR |
| dc.subject | Microempresas | pt_BR |
| dc.subject | Strategic design | en |
| dc.title | A inovação orientada pelo design como ferramenta para as microempresas de moda: um estudo de caso sobre a marca Manu Numas | pt_BR |
| dc.type | TCC | pt_BR |
Files in this item
| Files | Size | Format | View |
|---|---|---|---|
| Natasha Kulczynski_.pdf | 1.101Mb | application/pdf | View/ |