Inovação social na prática: um estudo de casos múltiplos em organizações que atuam através do modelo de franquias sociais

Abstract

This research sets out to put the lens on the subject of social innovation in order to know and analyze how happen their practices in organizations that operate under a model of social franchise. The theoretical foundation has started from an introduction to the innovation topic as well the way it has been developed academic studies in this area. The central theme of this research is presented based on some concepts drawn from national and international publications, as well as, institutions devoted to the study of social innovation. Furthermore, it was sought also in the theoretical concepts of social entrepreneurship and entrepreneurs, in the grounds on Corporate Social Responsibility, in Transactions Costs Theory and in the institutional environment influence and its arising isomorphic changes. The research is a multiple case study, where it was checked and analyzed the social innovation practices in organizations that operate through the social model franchise. The institutions surveyed were chosen after being listed 17 social franchises operating in Brazil. Those were chosen to study because of their focus in education, considering that the one of the recurring social problems in Brazil is the low education and qualification, as well as, social inequalities arising therefrom. Following the literature review, it was initiated the study in the field of franchisors and franchisees. It was concluded that social franchising models studied are aligned with the concept of social innovation and organizations wishing to operate in the social scope and do not do it for not having the know how to do so, can draw these models as a way to minimize risks, acting more assertively. As academic contribution, it is believed that this work is a possibility of displaying how social innovation happens in practice, showing, through a multiple case study, the way organizations make, from the franchise model, the social innovation happen. It is hoped that this research will also serve as a stimulus to those institutions that do not operate in a social context and that will be able to do it, after knowing how to give the practices in other organizations.