A inserção do design estratégico no processo de inovação e desenvolvimento de produtos

Abstract

Considering that the innovation of products and processes are essential for competitiveness and survival of companies in the market, the present study aimed to analyze the development of a product from the optical view of Strategy Design and its tools. Based on this premise, a new model of development is proposed in an international company from the metal mechanic field. The presented analyzes is based on new models available in the market and on the vision of design theorists. The information presented brought grants for the creation and implementation of a new model based on the Strategic Design. From this perspective, it could be evaluated the importance of each tools available, thus generating a new model focused on innovation. During the research process was also possible to analyze the group’s behave that were part of the process and the results presented for this model.