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dc.contributor.advisorVanti, Adolfo Alberto
dc.contributor.authorTrindade, Mauricio Fontourapt_BR
dc.date.accessioned2015-03-05T19:13:44Z
dc.date.accessioned2022-09-22T19:08:13Z
dc.date.available2015-03-05T19:13:44Z
dc.date.available2022-09-22T19:08:13Z
dc.date.issued2008-09-19
dc.identifier.urihttps://hdl.handle.net/20.500.12032/57354
dc.description.abstractThis work proposes the structuring of Information Architecture for Relationship Management with students in a private higher education institution based on the gathering and analysis of the Institutional Development Plan data, on participative observation and on focus groups with students and management of the university being studied. The topics that deal with competitive advantage and value chain, strategies targeted at profit and profitability, Customer Relationship Management and relationship marketing presented in the theoretical content orientate the identification of the atributes and benefits entailed by the term relationship and that are meaningful to both students and management. The topics that deal with information architecture and Unified Modeling Language orientate the structuring of Information Architecture. The study was carried out in a private institution of higher education located in Porto Alegre/RS possessing an applied nature with a qualitative and exploratory approach enabling the compren
dc.description.sponsorshipNenhumapt_BR
dc.languagept_BRpt_BR
dc.publisherUniversidade do Vale do Rio do Sinospt_BR
dc.rightsopenAccesspt_BR
dc.subjectarquitetura informacionalpt_BR
dc.subjectinformation architectureen
dc.titleArquitetura informacional para gestão de relacionamento: um estudo em uma instituição de ensino superior privadapt_BR
dc.typeDissertaçãopt_BR


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