| dc.description.abstract | This research has for objective to approach the process of performance and expansion of the Jornal do Almoço, it programs older of RBS TV, thrown 35 years ago, which traveled the same road of development of the Brazilian cultural industries. The process of production of the program, that it built a proximity relationship with the capital, it was impactado for the capitalism monopolist's characteristics and contemporary. In that scenery, where the communication technologies and information make possible the release of new products in the market and they activate the productive processes, the Jornal do Almoço turned dynamic efforts in the search for larger agility in the transmission of messages, being restructured in many aspects, what carted in an increase of the economical and competitive potential. The program will use of countless market strategies with the intention of to maximize their profits and to do front to the competition that increases in the decades die of the century XX with the multiplicity of | en |
