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dc.contributor.authorTonial, Graciele
dc.contributor.authorRossetto, Carlos Ricardo
dc.date.accessioned2017-11-15T21:31:37Z
dc.date.accessioned2022-09-22T13:54:57Z
dc.date.available2017-11-15T21:31:37Z
dc.date.available2022-09-22T13:54:57Z
dc.date.issued2017
dc.identifier.citationTonial, G., & Rossetto, C. R. (2017). International entrepreneurial orientation: The case of wineries participating in the Wines of Brazil Project. Journal of Business, 9(1), 23-42. doi 10.21678/jb.2017.821es_PE
dc.identifier.issn2078-9424
dc.identifier.urihttps://hdl.handle.net/20.500.12032/53079
dc.description.abstractThe objective of this study was to analyze the international entrepreneurial orientation (IEO) of wine companies that participated in the Wines of Brazil project. This is an exploratory and descriptive study with a qualitative methodology. The design is a multiple-case study of 10 wineries affiliated with the Wines of Brazil project. Data were collected through the analysis of documents and fieldwork collected via semi-structured interviews. Data were analyzed using content analysis conducted with the aid of Atlas.ti software. The results revealed that the dimensions of IEO were present, and certain elements stood out: those of categories from the dimensions International Innovativeness and International Proactiveness. Certain disparities were observed in the International Risk-taking dimension, since some elements were present with greater frequency than others. The findings of this study suggest that new elements should be added to the analytical categories: global products, participation in clusters and industry-wide projects. These elements allow financial risk to be attenuated and allow marketing to achieve internationalization.en
dc.formatapplication/pdfes_PE
dc.language.isoenges_PE
dc.publisherUniversidad del Pacífico. Facultad de Ciencias Empresarialeses_PE
dc.relationhttp://revistas.up.edu.pe/index.php/business/article/view/821/950
dc.rightsinfo:eu-repo/semantics/openAccesses_PE
dc.rightsAtribución 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.es*
dc.sourceRepositorio de la Universidad del Pacífico - UPes_PE
dc.sourceUniversidad del Pacíficoes_PE
dc.subjectEmprendedores--Brasiles_PE
dc.subjectEmpresas internacionales--Administración--Brasiles_PE
dc.subjectIndustria vitivinícola--Brasiles_PE
dc.titleInternational entrepreneurial orientation: the case of wineries participating in the Wines of Brazil Projectes_PE
dc.typeinfo:eu-repo/semantics/articlees_PE
dc.typeinfo:eu-repo/semantics/publishedVersiones_PE


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