Religião virtualizada: a oferta de bens simbólicos no percurso da religiosidade na internet

Abstract

This Dissertation presents a research concerning the virtualized religion through the symbolical-religious goods supply in the Internet, departing from the Pauline Congregation Members Mission in Paulus Publish House site. This work describes cyberculture with its technological imaginary figment, identifying the way how one rebuilds the catholic religiosity in cyberspace, it this work studies symbolical goods supply practices, through on line technological tools in Paulus site; as well as it this Work searches understanding the marketing logicians, appeals and strategies concerning the symbolical spiritual products supply in this cyberspace context amidst a diffused and syncretistic religiosity. As a methodological proceeding, one has chosen a critical outline, descriptive interpretative qualitative approach, besides the bibliographical observation: site structured observation and analysis through ethnography technics, complemented with its contents transdisciplinary hermeneutics. Its this Work results show up the new religiosity constituent elements in cyberculture, interfering in this Catholic Religious Order evangelization service. These results contribute for stimulating a more conscious reflection regarding to religiosity, as well as for fomenting the right to a more clarified religion, besides subsiding optimized possible strategies for religious symbolical goods supply.