Flores Neto, Mario
(Universidade do Vale do Rio do SinosUNISINOSBrasilEscola de Gestão e NegóciosPrograma de Pós-Graduação em Administração, 31/05/2007)
The purpose of this work is to study the value to the customers in higher education, from the point of view of the students, collecting their opinions about value, consequences and attributes about this type of service. ...