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A comparative study on the use of female and male voices in television ads aimed at a female audience

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dc.contributor.author Clinton-McGuire, Alison J.
dc.coverage.spatial México es
dc.date.accessioned 2015-10-28T20:25:20Z
dc.date.available 2015-10-28T20:25:20Z
dc.date.issued 2004-11
dc.identifier.citation Clinton-McGuire, Alison J. (2015). A comparative study on the use of female and male voices in television ads aimed at a female audience. Post graduate dissertation for MLitt in Cultural Studies, University of Strathclyde. es
dc.identifier.uri http://hdl.handle.net/11117/2614
dc.description The thesis is a brief investigation into the use of male and female voices in Mexican television advertisements. It queries why there is such a disproportionate distribution of male and female voices and explores the reasons why this may be so. It looks at persuasive messages in general and their frequent use of stereotypes. It also investigates the social element of communication and its role in contemporary culture. Ideologies and empowerment are also touched upon with regard to the field of advertising and their manifestations related to power and authority vis a vis gender. Se presentan los resultados de una investigación del uso de voces masculinas y femeninas en publicidad comercial transmitida en la televisión mexicana. Se pregunta por la distribución tan desproporcionada de voces masculinas y femeninas, y se exploran posibles explicaciones. Se examinan los mensajes persuasivos en general y su recurso frecuente a los estereotipos. Se investiga asimismo el elemento social de la comunicación y su papel en la cultura contemporánea. Las ideologías y el empoderamiento también entran en la discusión de la publicidad comercial, relacionándose sus manifestaciones con el poder y la autoridad con respecto al género. es
dc.description.sponsorship ITESO, A.C. es
dc.language.iso eng es
dc.publisher University of Strathclyde es
dc.rights.uri http://quijote.biblio.iteso.mx/licencias/CC-BY-NC-2.5-MX.pdf es
dc.subject Television es
dc.title A comparative study on the use of female and male voices in television ads aimed at a female audience es
dc.type Master Thesis es


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